Retail is another option within the domains of marketing that is fast becoming a popular choice among many B school grads. Retail marketing deals with using consumer information like income, buying trends, value perceptions and other factors that are key issues for the retail industry.
Retail Marketing Managers develop marketing strategies that are aimed at enhancing the volumes of business. They preside over marketing, advertising and promotion budgets and also create media materials, customer satisfaction programs and partner with other Retail Marketing personnel on joint promotional campaigns.
Some of the vital attributes for a career in retail management are organizational skills combined with strategic thinking and also good presentation skills.